Wednesday 17 September 2014

cleavage fiasco!

Its been interesting to read what has come in the media in the last 3-4 days on the whole '@Deepika Padukone' vs 'Times of India' issue...what's all this ho ha about??

So how much of this is really true? Being an (ex) PR person, a part of me feels it's planted, another part of me feels 'why would you plant some thing like this'! But the timing (with 1 movie just hitting the screens and another one on its way), seems like even she too wants to be seen!

But being a big fan of the lady, find it a bit hard to believe that she would do this too! She comes across as a very clean, straight person and having made it on her own, all the more wouldn't adopt such means.

But it's interesting to see such news is now even picked up by international media..Never knew that Bollywood news was so BIG!

In the past when we would plan PR campaigns (be the launch of Intel's P3 processor, @http://www.kayaskinclinic.me/Kaya Skin Clinic's launch in the middle east, promoting various entertainment shows, each PR strategy though looked simple from the front, involved a lot of planning (be it the release of the pre-launch story, deciding on the date of the launch and more importantly sustaining the campaign to ensure there is enough excitement on the brand).

 So now to come back to the whole 'cleavage issue', I wouldn't be surprised if this was part of the marketing plan for the launch of the music of Happy New Year as it was all too perfectly timed! But alas, these are only my thoughts and no one except the strategists will know the truth!


9 comments:

  1. I agree with you Anu. In the PR / media world these can be flawlessly orchestrated But at the same time can also be a sheer coincidence. And her genuine reaction to the events/TOI issue. I'm a big fan of Deepika and hope things go well for her.

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    1. suki- i so want to agree with you! even i am an ardent fan of hers! and would want this to be an act of courage and not a publicity stunt!

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  2. Not sure how the PR world functions, but TOI online makes it a point to have wardrobe malfunctions of indian and Hollywood actresses amongst it photos sections . Why does India's leading newspaper need to have that displayed? Lingerie photoshoots are not left out either- undoubtedly TOI is using this to attract some readership. Boo to TOI for this one!

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    1. mukta- I so agree with you! I feel a publication of that stature should surely not be carrying such content on their site. It is probably the most followed 'Indian media' site globally!

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  3. Media giants like TOI feed and help shape the mindset of the Indian junta. They need to start becoming socially responsible and use their power to positively influence minds instead. I'm glad this has caught attention of the international media.

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    3. Mukta/suki,
      TOI's response pretty much validates what I said!

      http://m.timesofindia.com/entertainment/hindi/bollywood/news/Dear-Deepika-our-point-of-view/articleshow/43084705.cms?utm_source=facebook.com&utm_medium=referral&utm_campaign=TOI

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